It’s a burger… with french fries on it. Really.
Now, I understand that Burger King is in a war with McDonald’s, trying to get you to put your dollars in their hands. They do this, of course, offering something of value to you. (I have to explain that, in case there are any Obama voters reading this, since they have no idea of how business works. If they did, they wouldn’t be Obama voters.)
Anyway, they’re putting the French Fry Burger on their Value Menu, pricing it at $1 so you’ll spend your money there.
Only, you gotta wonder who comes up with these ideas. Take a four-year-old to Burger King, buy him a small burger meal, and there’s a chance he’ll lift up the bun and put some french fries on the burger.
So, in their latest salvo in the Burger Wars, Burger King is breaking out a strategy that a four-year-old would come up with.
I’m thinking that the wrong restaurant chain has a clown as a mascot.