So, like many people, I downloaded the new iOS 7 to my Apple device — the iPad 3 in my case. And again, like many people, my first impression of it is that it’s very simpler looking using just primary colors. And flat looking. Very flat looking. Actually, it’s just a white screen.
I called up customer support to make sure I had upgraded right, and they were all like, “Do you see a blank white screen?”
“Congratulations, you have iOS 7.”
“Well… um… am I supposed to see anything else.”
“You’re supposed to see whatever your mind can come up with. It’s powered by your imagination.”
“Oh… okay.” And I hung up.
And I guess I get where they are going with this. I mean, if it were just a black screen, that would be bad. But with a white screen, you just stare it and imagine all the possibilities of the new iOS. And whatever they Apple people might come up with and represent in some sort of non-blank white screen would never match what I imagine they might do. Pretty cool.
I wish Steve Jobs weren’t dead.