[via The Atlantic] Yeah, this is pretty much the process for introducing a kid to ANY new experience: [Vimeo direct link] __ATA.cmd.push(function() { __ATA.initDynamicSlot({ id: ‘atatags-1117995281-5fd44f2e74ae0’, location: 120, formFactor: ‘001’, label: { text: ‘Advertisements’, }, creative: { reportAd: { text: ‘Report this ad’, }, privacySettings: { text: ‘Privacy settings’, } } }); });