July 13, 2006
BREAKING NEWS: Irony
Posted by Laurence Simon at 02:31 PM | View blog reactions | Comments (10)

News Corp started an online safety campaign today.

Central to News Corp's campaign, announced Thursday, is a spot featuring Kiefer Sutherland, who plays Jack Bauer on the Fox action drama "24."

"On TV Jack Bauer has 24 hours to make the world safe. In real life it only takes a few minutes to do the same for our kids," Sutherland says. "To protect them you don't need the latest state-of-the-art technology. You just need a few simple tips: Don't let them run into trouble on the Internet - use common sense."

Here's a common sense safety tip for Fox News (a subsidiary of News Corp): if you're a correspondent in a war zone, wear a helmet if you're going to reveal troop positions on air.