Give me coffee, yo, java, cup of joe…

Juan Valdez, the face of Columbian coffee for a generation, is retiring:

Colombia’s coffee ambassador to the world, Carlos Sanchez, 71, is quitting the role of Juan Valdez. And the national federation of Colombian coffee producers is searching for a man to inherit his poncho — and trusty mule, Conchita.
Sanchez has promoted Colombian coffee since 1969 with a leather bag, bushy mustache and straw hat typical of rural Colombia. He inherited the role from Jose Duval, a Cuban, who became the first Juan Valdez in 1959.
“I feel like a flag. I feel like I’ve represented the country,” Sanchez said Tuesday, struggling to hold back tears. “There is a big sense of gratitude from Colombians abroad for this.”
Juan Valdez III will be announced by June 30.

If you can’t wait until then…



(Is burro Kosher?)

8 Comments

  1. Nah, that didn’t come off sounding too anti-semetic. But you’d think that somewhere between controlling the worlds financial institutions and Hollywood he at least could tape on a bushy mustache (and wear real leather sandals, instead of those cheap plastic ones).

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