Earth Hour – The Tagline

Apparently Earth Hour was a rousing success, in the sense that cities in civilized nations around the globe voluntarily plunged themselves into darkness, temporarily undoing 50,000 years of human civilization in the process.
A proud moment, to be sure.
The only thing that troubles me is that the words “Earth Hour” weren’t followed by a snappy, earworming, little catchphrase – a big no-no in the modern world of internet viral marketing. As a public service, I toss out the following possibilities so that next year’s event can be even more popular:



* 60 minutes of stupid.
* You’re evil if you don’t.
* Brought to you by the Prince of Darkness.
* Hippies aren’t ugly if you can’t see them.
* [Thunk!] OW! My head!
* As prophesied in Atlas Shrugged.
* A great excuse for having sex, plus 58 bonus minutes!
* This was going to happen in California, anyway.
* At least now you know who to boycott.
* Eventually it won’t be voluntary. Or temporary.


Yours in the comments, please.

No Comments

  1. Well! I’m happy to brag about turning them ALL ON and confessing about it over the internet. I refuse to go quietly into the night. I’d rather go loudly and brightly. Here. Here’s some light in your face. Throw some light on this subject! Here, take that photon, and that one. And while you’re at it, eat some electrons!

    • See No Evil ’09!
    • Gone in 60 minutes: Your self-respect
    • Dhimming the Lights for Gaia
    • Flower (no) Power (for an hour) Hour
    • The Biggest Turn-off. Ever.
    • You Know that Light Bulb That Goes On Above Your When You Have a Great Idea? That’s Off, Too.
  2. Greenies undoing progress one resource at a time.
    Give me your tired, your poor, your huddled masses yearning to live without electric lights, send these the heaterless, and powerless to me. I lift my unlighted lamp beside the kicked in door.
    We don’ need no stinking light.

  3. If I had paid attention on Saturday I probably would have done the same but I save my weekends for enjoyable things like playing computer games, spending time with the family, going to the fabric store, all those things someone tied to the house with two children under two can’t do during the week.
    That said I didn’t turn off any lights on Saturday and as I also have two teenagers they did their level best to use as many light/appliances as possible. So I guess I participated in ignorance. Yipee for me!

  4. Sad that I didn’t hear about it until after it was over. We had the lights off while we watched a movie on pay-per-view…like we do every saturday night…
    It kind of made me wonder as well how much was saved by turning off lights for an hour only to spend 3 days discussing the dim-witless-ness of that 1 hour..did we really save that much?

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