Disneyland Raises Ticket Prices, Breaking the $200-a-Day Mark
LA Times / 2/12/2020

… The price of the least expensive annual pass, the Select Pass, which blocks out holidays and peak-demand days, rose 5% to $419 from $399. The most expensive annual pass, the Premier Pass, which gives guests access to Disney parks in Anaheim and Orlando, Fla., without blocking any dates, jumped 13% to $2,199 from $1,949.

Ticket prices were last raised 13 months ago, just before the park opened its $1-billion Star Wars: Galaxy’s Edge expansion, a 14-acre land designed to resemble an alien spaceport for smugglers and resistance fighters. The price of a one-day ticket rose as much as 7% last year, following an increase in 2018 of up to 18%.

Months after the Star Wars land opened, Walt Disney Co. reported a 3% decline in attendance. Disney representatives attributed the drop to park efforts to control crowding at Disneyland, among other reasons.

But in the latest earnings report for the Burbank-based entertainment giant, Disney reported an 8% increase in revenue from the division that included parks in the three months ending in December, with a 2% increase in attendance.

Disney is not finished investing in its resort. This summer, it plans to open a new land in the California Adventure Park featuring the superheroes of Marvel comics and films. A new parade called Magic Happens, the first daytime parade in nine years, is scheduled to make its debut this month.

Sidebar: I have nothing against the Pluto-cracy. I don’t dig crowds, virtue-signaling leftist corporations, travel, long lines, or spending money to avoid crowds and long lines, so I just don’t go.