He still doesn’t get it! Tone deaf Anheuser-Busch CEO won’t rule out Bud Light working with Dylan Mulvaney AGAIN – and then says firm needs to ‘appreciate’ what the consumer wants – despite debacle costing firm $20 BILLION and counting
Daily Mail UK | June 28, 2023 | Emma James

Anheuser-Busch’s CEO has refused to rule out partnering with transgender influencer Dylan Mulvaney again – as he avoided answering how much the marketing blunder had cost Bud Light.

Brendan Whitworth, US CEO, insisted that his priority was his employees and added that they had poured three times the amount of investment into Bud Light for this year – as the company has lost a staggering $20billion in market cap.

Speaking to CBS Mornings, Whitworth was asked if he would send Mulvaney, 26, another can, knowing the backlash.

But instead of giving a definitive answer, the CEO instead launched into a pre-rehearsed speech about the ‘social conversation’ that the disaster campaign caused.

Whitworth added that they ‘need to deeply understand the consumer’ and ‘appreciate’ what they want’ from the brand, as he was blasted on social media for doing a ‘dismal job’.

He was then challenged over his refusal to answer, with Tony Dokoupil asking if the decision was a mistake – as sales for the beer dropped a staggering 28.5 percent.