Straight Line of the Day: There Must Be a Way To Boost Wine Sales: …

California wineries forced to torch vineyards in latest drastic move for crippled industry
NY Post | 7/31/26 | Brian Gallagher

California’s wine industry has gotten so desperate that one vineyard owner torched his own vines after deciding they were worth more as ashes than grapes. …

“There’s literally no way for me to make money,” the 57-year-old Smith said.

Wine sales have reached a low point not seen in over two decades, which is largely due to American’s recent aversion to alcohol in general.

 

3 Comments

  1. Sorry…there is no way.
    I like an occasional shot of tequila because Pino Noir has tasted like crap lately and I can’t even drink Merlot from the US – it’s so acidic – I’ve switched to Malbac and Temporillo from Argentina and Chile.

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