IMAO Time Machine: Frank Slogan Ideas

This is from 10 years ago this week. — The Editors


So, SarahK and I started watchin Mad Men on DVD, and I was thinking I would be great at coming up for slogans for stuff (I assume that’s what they do in the show; I haven’t really been paying attention since there isn’t any shooting or explosions). Anyway, here are my first attempts, free of charge to the companies if they want to use them:

FRANK SLOGAN IDEAS

* Hunt’s Ketchup: “When for some reason you can’t get Heinz.”

* Taco Bell: “It’s like Mexican food.”

* Maglite: “Just try bashing in someone’s skull with our competitor’s flashlight.”

* Windows Vista: “The future is..#&..X$E.. Unrecoverable slogan error 0x63F5E1.”

* Arby’s: “It’s like food.”

* RC Cola: “The Switzerland of the cola wars.”

* Spam: “Release your inner hobo.”

* Coors Light: “When you want alcohol and you don’t care what the delivery system is.”

* Toyota Prius: “Still not as gay as riding a bike.”

* Band-Aid: “It’s a brand name, dammit!”

* Coffee-mate: “As seen on Mythbusters.”

* Chips Ahoy!: “Betcha you’ll bite a chip… which will be nice respite from the dry, flavor-less cookie.”

* Bic Pens: “Can never find a pen? Try the @#$% store!”

* Hostess Twinkies: “Expiration Date: When the sun swallows the earth.”

SCE to AUX

You may have heard about “SCE to AUX,” the command given that saved the Apollo 12 mission after it was struck by lightning during launch. If you haven’t heard about it, well, you’re about to. But, if like me, you have heard the story, you may know that it worked, but might not be familiar with why it worked. We’re about to fix that.


[The YouTube]

It’s amazing what we were able to accomplish in the 1960s.

Science — For The Lazy!

Responding to demand from literally no one:

Nike’s New Shoes Have Laces You Can Control With Siri
CNBC | Aug 29, 2019 | Todd Haselton

Nike on Thursday announced Adapt Huarache shoes. They’re a redesign of the original Nike Huarache launched in 1991 and use FitAdapt self-lacing technology similar to the Nike Adapt BB shoes that were announced in January.

The Adapt Huaraches work with the Apple Watch and Siri, so you can ask Siri to control a motor inside to lace or unlace the shoes.

With support for Apple’s Siri shortcuts, users can talk to an Apple Watch or an iPhone and say a phrase like “Siri, release my shoes” to remove them.

The Adapt Huaraches also support different presets for fit styles. You can set a tighter fit for exercise, or a looser one when you’re at home. Like the Adapt BB shoes, you can select and change the color of two LED lights that sit on the sole, and each fit preset can be set to display a different color. Nike will offer different presets for foot types and activities, it said.

Whatever inevitably goes wrong — oh, let’s say hackers cutting off your circulation, or college kids adapting the gizmo to bikinis — will provide a great contender for the “First World Problems: Self-Inflicted” prize.

Future Headlines

Washington Post, Mad Magazine Merge
“The Usual Gang of Idiots” Adopted As Joint Motto

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Cops: “Whoops!”
Math Lab Raided

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Duskrimination: Meteorologists Instructed To Avoid Use of Word “Darker” When Describing Nightfall
Science, Lawsuits Settled

Pitch Meeting: Harvey’s Retirement

Pitch Meeting IMAO
So, you have a blog post idea for me?

Pitch Meeting Harvey
Yes, sir, I do. You know how some TV shows stop from getting stale by making unexpected changes?

Pitch Meeting Harvey
What do you mean?

Pitch Meeting Harvey
You know Doctor Who? They make massive changes every few years and keep things fresh.

Pitch Meeting Harvey
Okay. What are you proposing?

Pitch Meeting Harvey
We turn you into a woman.

Pitch Meeting Harvey
What?

Pitch Meeting Harvey
Yeah yeah yeah. It’ll be totally unexpected.

Pitch Meeting Harvey
I mean, how would that work? My name is Harvey. It’s not Pat or Robin or Ashley or Sam or any name that lends itself to either male or female characters. Harvey is pretty much a man’s name.

Pitch Meeting Harvey
Or a rabbit’s.

Pitch Meeting Harvey
Yeah, but it’s a male rabbit. That’s my point.

Pitch Meeting Harvey
Oh, yeah. I guess that wouldn’t work. Whoops!

Pitch Meeting Harvey
Whoopsie! You got anything else?

Pitch Meeting Harvey
Well, how about a wedding? That always boosts ratings.

Pitch Meeting Harvey
Oh! Weddings are tight! But didn’t we already do that with Frank J. and Sarah K.?

Pitch Meeting Harvey
Oh, right. Wait! I’ve got it. We could kill you off.

Pitch Meeting Harvey
What?

Pitch Meeting Harvey
Yeah, that would subvert expectations.

Pitch Meeting Harvey
What? Kill me?

Pitch Meeting Harvey
Yeah. Remember on “Game of Thrones” how shocking it was when Ned Stark was killed off? The ratings skyrocketed.

Pitch Meeting Harvey
So you want to behead me to make ratings skyrocket?

Pitch Meeting Harvey
Now that you put it that way, it might not be such a good idea.

Pitch Meeting Harvey
Thank you! I’ve grown quite attached to my head.

Pitch Meeting Harvey
Oh, yeah. You want something else then?

Pitch Meeting Harvey
How about I just retire?

Pitch Meeting Harvey
You can’t do that!

Pitch Meeting Harvey
You were wanting to kill me, but retirement is too much?

Pitch Meeting Harvey
Wouldn’t that cause problems for everyone?

Pitch Meeting Harvey
No, it’ll be super easy, barely an inconvenience.

Pitch Meeting Harvey
Isn’t that my line?

Pitch Meeting Harvey
You wanted to subvert expectations, didn’t you? Well, there you go.

Pitch Meeting Harvey
You got me. Let’s try it again.

Pitch Meeting Harvey
It’ll be super easy, barely an inconvenience.

Pitch Meeting Harvey
Oh, really?

Pitch Meeting Harvey
Yeah. I just write a post saying that I’m retiring. Then I quit posting. I take my personal blog offline, close some accounts, and there you go.

Pitch Meeting Harvey
I see the “super easy” part. How is that “barely an inconvenience?”

Pitch Meeting Harvey
For me, it is. The rest of you are just gonna have to step up for a little while. Besides, it’s not like I’m really going to retire.

Bad Example Shut Down
*stinger*