Easy?

Peezy, perhaps.

The following is much funnier if you picture him wearing a Jackie-O dress and a tiara:

US CEO of Bud Light Maker Tells Customers ‘We Hear You’ After Brand Loses Best-Selling American Beer Crown
Business Insider | 6-16-23 | Grace Mayer

The US CEO of Bud Light’s owner, Anheuser-Busch, released a statement outlining steps the company is taking to alleviate backlash the brand has faced over the last two months since a single promotion with a transgender influencer.

“Over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” Brendan Whitworth wrote in the statement.

To alleviate the impacts Anheuser-Busch’s employees and business partners have faced, Whitworth said the company will provide financial assistance to the beer brand’s independent wholesalers that would support their employees.

Whitworth also directly addressed Bud Light’s customers: “We hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.”

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7 Comments

  1. Give me some men,some stout hearted men
    Who will fight against the beer they abore.
    Start me with ten who are Bud Light men,
    And I’ll soon give you ten thousand more.
    Oh, glass to glass as they dont check the others ass
    They ‘d rather pour it out on the floor,
    Then there’s nothing in the world can halt or mar a plan
    When stout-hearted men say stick it to the Budweiser man..

  2. If the US CEO of Bud Light really wanted to fix this (but he doesn’t really) he could just admit that the advertising campaign that put them in the toilet was a mistake, and they will get back to focusing on their customers and what they want, but he won’t.

    I was wondering, if the stock holders could pursue legal action for a catastrophic management decision that crashed the stock price? Seems there is an accountability element that has not been explored….

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