Proof young women are opting out of casual sex?
The Spectator | 05/29/2024 | Amber Duke

The popular dating app Bumble was forced to apologize recently when its anti-celibacy advertisement didn’t land the way that it had hoped.

Bumble tried to tap into many women’s frustration with modern dating, telling women who are having trouble finding a significant other that “a vow of celibacy is not the answer.”

But whoever is on Bumble’s marketing team failed to realize that many women are opting out of casual sex and hook-ups as they realize they prefer settling into a long-term partnership before they engage in a sexual relationship. Others are taking a break from dating entirely, as they feel a deep dissatisfaction with the current landscape, which seems centered around fleeting physical attraction and short-lived connections.

… Women let Bumble know that they did not appreciate the ads, which seemed designed to shame them for their choice to save their bodies for someone special. Bumble apologized in turn. “We made a mistake,” the company said. “Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.”