I used to think I was above dancing on a grave, but no. Nope.

Bud Light Is Giving Away $10,000 Each Week To Win Back Drinkers
msn | 6/23/23

Bud Light has, to put it mildly, had a challenging couple of months. Now the company is looking to win back drinkers with a new giveaway worth $10,000 a week.

The prizes are part of a new ad campaign centered around the “Easy to Summer” commercial, a sequel to the “Easy to Drink, Easy to Enjoy” branding that launched during this year’s Super Bowl.

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While the company has not yet released details of how the giveaway will work, Bud Light fans will also have the chance to win $100 “towards their tab,” and the beer will be offering more rebates over the July 4th holiday.

Bud Light is even rolling out its first-ever concert tour, the “Bud Light Backyard Tour,” featuring musical artists like Tyler Braden [?] and Seaforth [?]. Free tickets to the tour will also be available through the giveaway.

The campaign is purportedly Bud Light’s biggest ever, with new VP Todd Allen claiming the company has tripled media investments this year (via Variety).