Well — Moon Nukers Don’t Seem the Type To Be Gulping Down Skittles Anyway

Skittles Faces Backlash After It Partners With GLAAD and Puts ‘Black Trans Lives Matter’ on Its Packaging
UK Daily Mail | 08/11/2023 | Fiona Connor

Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include ‘Black Trans Lives Matter’ messaging.

Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the ‘woke’ marketing to Dylan Mulvaney being used in Bud Light advertising.

It’s the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to ‘support the LGBTQ+ community by amplifying and celebrating their stories’, according to Skittles’ official website.

In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.

In previous years, the packets were all-gray to ‘represent the brand’s cemented efforts of support’, however last year the concept was changed to include work from five LGBTQ+ artists.

They were asked to create original designs which represented how they “see the rainbow” every day.

“See the rainbow” in gray tints? They don’t see their own insanity, again?

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