Here it comes: the NFL’s first male cheerleaders will make their debut at the Superbowl
Let me guess… they all shave with Gillette.
Here it comes: the NFL’s first male cheerleaders will make their debut at the Superbowl
Let me guess… they all shave with Gillette.
Cis boom bah!
Gillette has just successfully gotten countless men to do something that nobody has managed to do in 20 years. Ask themselves “WHY do I pay $8 for a SINGLE DISPOSABLE RAZOR?”
Before this commercial tens of millions of men paid it, unquestioningly, and reliably. And with a single 30-second video they destroyed their own status as the gold standard.
How? Their motto was “the best a man can get”. It was true for the most part. Their razors were marginally better than others and most men were willing to pay a premium for that.
Then they changed one word of their motto and broke the magic spell. Its stopped being about the razor, and once it stops being about the razor, they’re no longer relevant. Now it’s about who has better marketing. Who presents an image men better identify with.
For me, that quickly became the guys running commercials with coconuts and hairless cats. Cause that’s hilarious. Also, they’re something like 10X cheaper for nearly the same quality and they don’t lecture me on how to be a man or beat me over the head with virtue signaling.
They’re based in California, which I don’t like…but you pick your battles.
Tragically, by a quirk of timing, some schnook in Wichita had just used up his final Genie wish to ask for a romantic getaway with a bunch of Super Bowl cheerleaders.
Hey, I remember Gus! I always remember that scene where the butcher chases him out of the market