Straight Line of the Day: Quick! We Need Ideas for Other Products To Sell to the Rich

Now, that’s a tax on the rich that even libertarians can support: the Stupidity Tax!

The 20 most ridiculously expensive items from Erewhon – the luxury grocery store beloved by Hollywood A-listers, where a bottle of WATER will set you back $26 and Kourtney Kardashian’s smoothies cost as much as $22
Daily Mail | 4/08/23 | Neirin Gray Desai

A luxury grocery store frequented by wealthy Californians has been mercilessly mocked online for charging ludicrous prices for the most basic, everyday items.

Erewhon Market has eight locations in Los Angeles’ most affluent neighborhoods, all with a focus on locally sourced, vegan and organic food catering to niche diets.

Products on its shelves include $20 raw milk, a $26 bottle of ‘oxygenated’ water and hot sauce costing as much as $40. It’s also known for selling upmarket prepared foods, like its popular buffalo cauliflower and collard green wrap, which sells for $15.95.

The premium grocery store started in Boston in 1966, selling macrobiotic and organic foods, but in the last five years it’s become a trendy spot for image-obsessed influencers, spurred by social media and a private equity deal in 2019.

On its website, Erewhon describes itself as ‘more than a grocery store. We are a community of people who are united in our love for pure products that protect the health of people and our planet.’

It’s a favorite of LA celebrities, who are regularly photographed walking to their luxury cars – in the valet-equipped parking lot – carrying the latest must-have accessories: an Erewhon smoothie in one hand and an Erewhon grocery bag in the other.

Last year Kourtney Kardashian collaborated with the brand on a $22 smoothie, marketed as the ‘Poosh Potion Detox Smoothie’, which contains activated charcoal, maple syrup, avocado, and protein powder, among other ingredients.

Then earlier this year, a $19 Bella Hadid smoothie was introduced, named The Kinsicle, as part of a promotion for her beverage brand Kin Euphorics. Hailey Bieber also has a ‘Strawberry Glaze Skin Smoothie’, priced at a mere $18.

Thanks to its offering of niche, free-range and organic food, the store has a reputation for catering to liberal Californians.

  • Tell them they have to pay a million dollars every time the county holds a fair — they’ll have to pay their fair share. (Sweeten the deal by telling them that the cotton candy will all be some high-thread-count Egyptian ‘Neirin Gray Desai’ cotton candy.)
  • Sell them a sports car guaranteed to go 32 feet per second per second off the Pacific Coast Highway.

16 Comments

  1. I don’t understand why organic and locally sourced food is a mostly liberal thing. Honestly it seems like it should be conservative thing. I mean blindly giving money to massive corporations with practical monopolies on markets and massive government backing shelling out crap filled products seems like a very lefty thing to do. Helping small businesses, local farms, indepedent entrepenuers, and knowing exactly what is in your food should be a right wing thing.

    • Portland, Maine’s, Pride bottled water, with the mottos:

      “We’re Portland, Maine, Dammit — Portland MAINE — Not Washington. Maine! MaineMaineMaine”
      and
      “C’mon, Throw Us a Bone Here — Poland Springs Is Eating Our Lunch!”
      .
      Word on the street is they just hired an out-of-work marketing whiz who worked at Bud Light.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.