Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60-second commercial – at a cost of up to $14 million – that will tout it as ‘Easy to Drink, Easy to Enjoy’
Daily Mail UK | January 25, 2024 | Rachel BowmanBud Light is staging a comeback with the launch of a flashy new Super Bowl LVIII ad after the beleaguered brand suffered huge sales losses in the wake of its disastrous marketing campaign with Dylan Mulvaney.
The beer brand, who is the official beer sponsor of the NFL, released a teaser of the commercial on Thursday which it said will expand its ‘Easy to Drink, Easy to Enjoy’ platform.
‘The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years,‘ said Bud Light parent company Anheuser-Busch.
Based on last year’s Super Bowl advertising rates, the 60-second commercial could cost as much as $14 million.
The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf’s Magic Carpet Ride plays in the background.
There’s not enough fairy dust or Freddie Mercury mustaches in the universe to make this brand manly again. It is always going to be the beer of those who like to wear Audrey Hepburn gloves, eye shadow, and lipstick.
And:
Teamsters: Anheuser-Busch Strike Appears Unavoidable
Teamsters Union official press release | 2024.02.01 | Kara Deniz(WASHINGTON) — Today, Teamsters General President Sean M. O’Brien demanded Anheuser-Busch deliver its last, best, and final offer, after the company wasted another negotiating session putting forth an unacceptable proposal that threatens to kill Teamster jobs by closing breweries and permanently laying off Teamsters systemwide.
After refusing to commit to protecting Teamster jobs since mid-November, Anheuser-Busch executives returned to the bargaining table this week with an offer to butcher the good-paying jobs behind its products. If the company does not reverse course and come to terms on an agreement that rewards and protects workers, 5,000 Teamsters will be forced to go on strike as soon as March 1.
“The halting of beer production at Anheuser-Busch’s U.S. breweries appears imminent and unavoidable,” O’Brien said. “This company has got to get its priorities straight. With its actions during negotiations this week, Anheuser-Busch made clear it is hellbent on destroying American jobs. They can throw billions of dollars at Super Bowl ads and Wall Street, but they can’t seem to bargain a contract that respects the Teamsters who do the real work inside these breweries. They have a harsh reality awaiting them when Anheuser-Busch breweries are empty, and Teamsters are on the streets.”
I will continue to not drink bud light. It is so great to watch a company go down spectacularly in flames because of a tranny. I hope miserable Superbowl sales puts the final nail in the coffin.
Transgenders, football, beer and Greta T. (wow, would make a great country song)…reminds me of a meme going around that has a pic of one of those hand drying blowers you see in public restrooms and someone wrote on it..
“To hear a 30 second speech by Greta T. push button.”
Real men don’t eat quiche…. or drink Bud Light.
Manly men doing manly things and drinking a manly beer. Is that what we are going to get? No woke bull hockey, no kumbya. Like that will change minds.
Am I the only one majorly disappointed seeing Peyton Manning slinging Bud Lights in a bar on that TV commercial?
Yeah they got in big trouble too for not having enough Black actors and that’s when they brought in Emmitt Smith…but he should have ran with the Bud Light instead of throwing it.