Bud Light Trans Olympics — BwaHaHa!

And “Zero-Alcohol Beer” — BwaHaHa!

Marketing Super-Geniuses!

“Beer is the beverage of moderation” — BwaHaHa! Check that demographic. Also, check with your shareholders: “We’re hoping to convince our customers to buy two, not twelve, units of our product.”

Bud Light brewer AB InBev to sponsor Olympics after Dylan Mulvaney fiasco
New York Post | Jan. 12, 2024 | Shannon Thaler

Embattled beer king Anheuser-Busch — which has seen sales nosedive over Bud Light’s Dylan Mulvaney fiasco — has a new dance partner and this one should be far less controversial.

The Belgium-based brewer on Friday announced a long-term deal with the International Olympic Committee for the next three Olympics and Paralympic Olympic Games.

However, the maker of Budweiser, Bud Light, Stella Artois and a slew of other suds will promote its zero-alcohol beer, Corona Cero, as the global beer sponsor of the games, the company said in a press release. The move “highlights a shared commitment [with the IOC] to responsible beer consumption,” said AB InBev CEO Michel Doukeris, adding that “beer is the beverage of moderation.”

9 Comments

  1. With Olympics viewing being near ZERO, Cero should be a hit. PS. Church Beer is NOT BEER. So consuming Church Beer is not “responsible consumption!” it’s nothing more than bladder fill!

  2. I’ll concede that beer is the drink of moderation. After downing lots of Tequila, I switch to beer to moderate and maintain my level of drunkenness. It’s easier to keep it in the pleasantly tipsy stage that way.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.