And “Zero-Alcohol Beer” — BwaHaHa!

Marketing Super-Geniuses!

“Beer is the beverage of moderation” — BwaHaHa! Check that demographic. Also, check with your shareholders: “We’re hoping to convince our customers to buy two, not twelve, units of our product.”

Bud Light brewer AB InBev to sponsor Olympics after Dylan Mulvaney fiasco
New York Post | Jan. 12, 2024 | Shannon Thaler

Embattled beer king Anheuser-Busch — which has seen sales nosedive over Bud Light’s Dylan Mulvaney fiasco — has a new dance partner and this one should be far less controversial.

The Belgium-based brewer on Friday announced a long-term deal with the International Olympic Committee for the next three Olympics and Paralympic Olympic Games.

However, the maker of Budweiser, Bud Light, Stella Artois and a slew of other suds will promote its zero-alcohol beer, Corona Cero, as the global beer sponsor of the games, the company said in a press release. The move “highlights a shared commitment [with the IOC] to responsible beer consumption,” said AB InBev CEO Michel Doukeris, adding that “beer is the beverage of moderation.”

Something for me:

Something for Walrus:

Something for the rest of you:

Library of Congress. Stanley Kubrick, taken for Look Magazine. Valentine’s Day, 1949.